现在是什么定义了工作室文化?

The hotly anticipated follow-up to Unit Editions’ 2009 book, 工作室文化, features insights from the likes of OK-RM 和 Peepshow about how to start, run 和 evolve a design studio today

It’s been just over ten years since Unit Editions published 它s first ever book, 工作室文化: The Secret Life of the 平面设计 Studio. Speaking to CR about the making of the book at the time, the publisher’s 联合创始人阿德里安·肖尼西(Adrian Shaughnessy)说: “设计师将谈论阳光下的一切,除了他们如何经营工作室。我认为它’部分原因是大多数人在进行过程中必须对其进行弥补。”

工作室文化’通过与多家成功的独立工作室的访谈来揭示设计世界的隐藏面–包括“万能的一切”和“日常生活实践”等–还解决了一个特别及时的问题。金融危机后,许多设计专业的学生从大学毕业,并且职位空缺明显,大量毕业生发现自己可以建立自己的创意企业。

A decade on, 和 in the midst of a pandemic, many fresh faces to the industry will find themselves in an eerily similar situation. But design has also witnessed a huge amount of change over the last few years, with the rise of remote working 和 social media platforms as a tool for communication 和 self-promotion. It is in this context that Unit Editions is publishing the sequel to the hugely popular 要么iginal, 工作室文化 Now: Advice 和 Guidance For Designers in a Changing World.

具有深入的Q&A’s with some of the biggest names in design today, including OK-RM, Studio Rejane Dal Bello 和 even the in-house team at 走ogle Design, 工作室文化 Now offers an insight into all the ups 和 downs of studio life in 2020. Topics covered include starting out 和 the all-important act of choosing your studio’的名字,在创造力和盈利能力之间取得平衡,以及在经营创意业务时不那么性感但必不可少的管理方面。